Safari Reader Does Not Harm Ad-Funded Sites
June 19, 2010
This is why I believe the new Reader feature of Safari does not harm ad-funded web sites:
- The Reader button does not appear until the page is rendered, with ads.
- Users have little motivation to click the Reader button until they have seen some of the ads and until the page layout annoys them.
- The Reader-rendered article also lacks page navigation and other functionality. A user that wants to further explore the site will need the original page.